Position Overview:

The Performance Marketing Specialist will assist in planning, executing, and optimizing online marketing campaigns, focusing on PPC and social media marketing. This role is ideal for someone with a strong passion for digital marketing and data-driven strategies, and who has completed a certification in an intensive performance marketing course.

Key Responsibilities:

- Assist in the creation and management of PPC campaigns, including keyword research, ad copy creation, and bid adjustments.
- Monitor and analyze campaign performance, generating reports to identify trends and opportunities for improvement.
- Support social media marketing efforts, including content scheduling, community management, and engagement tracking.
- Conduct basic SEO tasks such as on-page optimization, meta tag updates, and backlink research.
- Collaborate with the marketing team to develop and implement strategies that drive traffic, engagement, and conversions.

Qualifications:

- Bachelor’s degree in Marketing, Business, or a related field.
- Certification in an intensive performance marketing course.
- Basic understanding of digital marketing principles, with a focus on PPC and social media marketing.
- Proficiency in using marketing tools and platforms such as Google Analytics, AdWords, and social media management tools.
- Strong analytical skills and attention to detail, with the ability to interpret data and make informed decisions.
- Excellent communication skills and a proactive, can-do attitude.