Case study · Service businesses · Framer
Security systems presented sector by sector, with a site visit as the next step.
CCTV Wala designs, installs and supports security systems for businesses across India. Their buyers want to see their kind of site covered.
- Client
- CCTV Wala
- Industry
- Electronic security systems
- Built on
- Framer
- What we did
- Website design, Framer development, Sector pages
- Sector pages
- Offices, retail, warehouses, schools and hospitals, government and builders
- Systems
- CCTV, access control, door phones, biometric attendance, fire detection
- Next step
- A site visit, on every page
Where they started
CCTV Wala designs, installs and supports surveillance, access control, fire alarm and networking systems for factories, offices, warehouses, shops, schools and hospitals across India. The person choosing a security vendor is usually running a facility. They want to know the vendor has secured a site like theirs, and their next step is a site visit, not a checkout.
What we changed
A page for each kind of site
Offices and co-working, retail and QSR, dark stores and warehouses, schools and hospitals, and government and builders each have their own page.
Products grouped as systems
CCTV, access control, video door phones, biometric attendance and fire detection are presented as systems that work together, not a catalogue of parts.
One next step everywhere
"Get a site visit" leads on every page, with email and WhatsApp alongside it.
Clients and coverage on their own pages
The businesses they work for and the places they cover each have a page, so a buyer can check both before calling.
What they can do now
- Send a facility head straight to the page for their kind of site.
- Turn visits into site-visit requests rather than price enquiries.
- Add a sector page when they start working in a new kind of site.
The site, page by page
On a desktop, and on a phone.
Hover over a page to scroll through it.Tap a page to scroll through it.
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