WooCommerce done right. Without the bloat it's famous for.
We build fast, custom WooCommerce stores for Indian D2C brands, B2B sellers, and subscription businesses. Custom block themes — not Elementor. A lean plugin stack. Indian payment gateways wired end-to-end. And the performance WooCommerce supposedly can't deliver, delivered.
Organic sessions in 90 daysSame content, faster store
Custom
Block themes — never page builders
85+
Lighthouse target on Woo product pages
12<
Plugins on a typical Woo build
1
Team for design, build, and launch
Why WooCommerce Gets a Bad Name
WooCommerce isn't slow. Bad WooCommerce builds are.
The platform runs over a quarter of the world's online stores. Speed, security, and scale issues almost always trace back to how it's been put together — not to WooCommerce itself. Here's what we find when we audit Indian Woo stores.
01
Page-builder lock-in killing performance
Elementor, WPBakery, or Divi stacked with twenty add-ons. Every page ships 2 MB of JS and a layout system the browser has to reconstruct on every view. The store feels heavy because it is.
02
Plugin sprawl nobody audits
Thirty to fifty plugins, half of them unused, a third out of date, and at least one known vulnerability in the stack. The store is a patchwork of duct tape — and every update cycle is a gamble.
03
Shared hosting dragging everything down
A ₹399/month hosting plan running WooCommerce, a 400-product catalogue, and WP-Cron on a noisy shared server. No object cache. No Redis. TTFB over 2 seconds on the homepage.
04
Indian payment gateways half-wired
Razorpay plugin installed but webhooks never verified. UPI intent flow broken on mobile. 3DS failures silently dropping orders. Every failed payment is ad spend that didn't convert.
05
Security left to a "protection plugin"
No SSH-key deploys, wp-admin on the default URL, nulled plugins in the uploads folder, and a firewall plugin doing theatre. WooCommerce is a real application — it needs real hosting and deploy hygiene.
06
No content architecture for SEO
WooCommerce's one natural advantage over Shopify is WordPress content. Most stores never use it — no category descriptions, no blog strategy, no internal linking. All the organic upside, left on the table.
What We Build on WooCommerce
WooCommerce, done properly.
We work across standard WooCommerce and complex B2B configurations — custom block themes, Indian payment gateway integration, subscriptions, and ERP wiring. It's one of two stacks our ecommerce practice is built around. No page builders. No generic plugin dumps.
Custom Themes Only
Custom WooCommerce Theme Development
Block-based themes written to WordPress's modern standards — theme.json, block patterns, and full-site editing where it earns its keep. No Elementor, no WPBakery, no Divi, no page-builder tax on every page load.
Block themes with theme.json & FSE
Custom WooCommerce templates
ACF Pro for structured content
Design tokens & reusable patterns
Indian Payment Gateways & UPI
Razorpay, Cashfree, PayU, CCAvenue, PhonePe — integrated end-to-end. Webhooks verified, 3DS handled, UPI intent and subscription flows tested on real devices. No "we installed the plugin" jobs.
Razorpay, Cashfree, PayU, CCAvenue
UPI intent & UPI autopay subscriptions
Webhook verification & reconciliation
Indian GST & invoice compliance
B2B, Subscriptions & Complex Catalogues
Role-based pricing, wholesale channels, MOQ rules, tiered quantity discounts, catalogue mode, and WooCommerce Subscriptions — the scenarios where WooCommerce genuinely outperforms Shopify for Indian businesses.
Role-based pricing & wholesale
WooCommerce Subscriptions & Memberships
MOQ, tiered pricing & catalogue mode
Approval-gated B2B checkout
Migrations, ERP & Logistics Integration
Migrations from Shopify, Magento, or custom stacks to WooCommerce — with SEO protected. And integrations with the operational systems Indian businesses actually run on — Tally, Zoho, Unicommerce, Shiprocket.
Shopify / Magento → WooCommerce migrations
Tally, Zoho Books & ERP bridges
Unicommerce, Vinculum inventory sync
Shiprocket, Delhivery, Shipway fulfilment
What's in a WooCommerce Engagement
Every deliverable, tied to revenue.
We don't ship a theme and disappear. A WooCommerce engagement covers audit, design, build, migrations, payment gateway wiring, and 30 days of post-launch optimisation — measured against your CVR, AOV, and Core Web Vitals.
01
Custom Block Theme Build
A theme written to modern WordPress standards — theme.json, block patterns, reusable blocks, and WooCommerce templates mapped to your catalogue. No builder plugin, no builder lock-in.
02
CRO-First WooCommerce UX
Product pages, cart, and checkout engineered through a conversion lens. Sticky add-to-cart, trust cues above the fold, express checkout, and a single-page checkout where the platform allows it.
03
Mobile-First PDP Engineering
WooCommerce product pages rebuilt around the Indian mobile buyer — swipeable galleries, sticky ATC, collapsible accordions, variant pickers that don't break on small screens.
04
Indian Payment Gateway Wiring
Razorpay, Cashfree, PayU, CCAvenue — fully tested end-to-end. Webhooks verified, UPI intent tested on real devices, failure-recovery UX handled. Orders that don't silently drop.
05
Performance Tuning
Object caching (Redis), fragment caching, a proper CDN, WebP with srcset, deferred scripts, lean plugin stack. WooCommerce stores that hit Lighthouse 85+ on product pages.
06
Security & Deploy Hygiene
Managed WordPress hosting, SSH-key deploys, automated backups, plugin audit, wp-admin hardening, and a staging-to-prod workflow. WooCommerce treated like the real application it is.
07
Analytics & Tracking Setup
GA4, Meta Pixel, Google Ads tag, server-side events via the Conversions API, and a clean GTM container wired to WooCommerce events — add_to_cart, begin_checkout, purchase. Measured, not assumed.
Performance Standards
Fast WooCommerce stores convert more buyers.
WooCommerce's reputation for slow pages comes from how most stores are built — not from the platform. We treat performance as a build constraint, not a post-launch audit — and we benchmark every WooCommerce store on real devices before we call it launched.
85+
Lighthouse Performance Score
Our target for WooCommerce product and collection pages — measured on real devices post-launch, not just in lab conditions. Slow scores aren't shipped.
<2.5s
Largest Contentful Paint
Object caching, critical CSS inlined, lazy-loaded blocks, and image sizes served correctly with srcset. The performance WooCommerce can deliver when it's built properly.
AA
WCAG 2.1 Accessibility
Contrast ratios, semantic HTML, keyboard navigation, ARIA labels — built in from the start, not retrofitted after a complaint.
CLS < 0.1 — no layout shift
INP < 200ms — instant interactions
Redis object cache & page cache
Lean plugin stack (under 12 plugins)
No page-builder plugins
Managed hosting & CDN
How It Works
From audit to launched store. Without the chaos.
A structured WooCommerce engagement designed to move the numbers — CVR, AOV, and Core Web Vitals — not just ship a theme and a plugin dump.
01
WooCommerce Audit
A 40-point audit of your store, plugin stack, hosting, payment flows, and Core Web Vitals. We find the leaks before we design anything.
Week 1
02
Strategy & Wireframes
Buyer journey mapped, IA defined, every key page wireframed in Figma. Signed off before a pixel of visual design begins.
Week 1–2
03
Design & Copy
High-fidelity Figma designs with conversion copy baked in — PDP, collections, cart, and checkout-adjacent flows.
Weeks 2–4
04
Block Theme Build & QA
Custom block theme, WooCommerce templates, payment gateway wiring, migration, and cross-device QA before we touch the live store.
Weeks 3–7
05
Launch & Optimise
Go-live with redirect maps, analytics verified, and a 30-day optimisation window to iterate on the numbers we said we'd move.
Week 7+
Featured WooCommerce Work
Two WooCommerce builds. Two very different briefs.
A D2C rebuild where plugin sprawl and a page builder were choking conversions, and a B2B catalogue platform where WooCommerce outperformed the Shopify route by a mile.
We'd rather tell you the honest answer on a discovery call than onboard the wrong fit. Here's how to tell if this engagement makes sense right now.
✓
You're a good fit if...
You run B2B, wholesale, subscriptions, or a complex catalogue that Shopify would contort to support
You want to own your code, data, and content — not rent it per month per feature
You need deep WordPress content alongside a store — blogs, resource libraries, membership gates
Your current Woo store is heavy with Elementor or plugin sprawl and needs a real rebuild
You need Indian payment, GST, ERP, or logistics integrations that just work on day one
✕
We're not a fit if...
You're a fast-moving consumer D2C brand — that's usually Shopify territory
You want a free Elementor template re-skinned and passed off as a custom build
You don't sell online yet and don't need a store — a WordPress content site may be enough
You need a full custom WooCommerce store live in under two weeks
You want to keep running on shared ₹399 hosting with forty plugins
Get Started
Free WooCommerce audit. No obligation.
Tell us your store URL and what's not working. We'll come back with your three biggest performance and conversion leaks — and a clear plan, before you pay us a rupee.
Free WooCommerce Store Audit
We'll review your theme, plugin stack, hosting, payment flows, and Core Web Vitals — then come back with the three highest-leverage fixes for your store.
1
40-point WooCommerce conversion audit
2
Core Web Vitals & plugin stack review
3
Prioritised recommendations — no commitment
FAQ
WooCommerce development questions
Why WooCommerce instead of Shopify?
WooCommerce wins on three fronts: you own the code and data, you can extend anything because it's open source, and Indian payment and logistics integrations are native and mature. We'll recommend Shopify when the brief is a fast consumer D2C launch — and WooCommerce when you need B2B flows, subscriptions with Indian payment gateways, complex catalogues, or deep WordPress/content integration.
Do you build custom WooCommerce themes or use page builders?
Custom themes, always. WooCommerce's bad reputation for speed and bloat comes almost entirely from bundled themes and page-builder plugins (Elementor, WPBakery, Divi) stacked with add-ons. We build a custom block theme tuned for WooCommerce templates — fast, semantic, and editable without installing three new plugins.
Which Indian payment gateways do you integrate?
Razorpay, Cashfree, PayU, CCAvenue, Instamojo, and PhonePe Business — plus UPI autopay for subscriptions via Razorpay's subscription APIs. We handle live-mode setup, webhook verification, 3DS flows, and failure-recovery UX. Most Indian WooCommerce stores lose orders because the gateway is half-configured. We finish the job.
Can WooCommerce handle B2B, wholesale, or complex catalogues?
Yes — it's one of the things WooCommerce is actually better at than Shopify. Role-based pricing, wholesale customer groups, tiered quantity discounts, minimum order quantities, catalogue mode, and approval-gated checkout are all doable natively or through a small set of reliable extensions. We've built this before for manufacturers and B2B distributors.
Can you migrate from Shopify, Magento, or a custom platform to WooCommerce?
Yes. We handle migrations from Shopify, Magento, OpenCart, or custom PHP stacks — with product, variant, customer, and order history carried across, URL structures preserved, and 301 redirects mapped before go-live. Migrations without redirect planning tank organic traffic for six to twelve months. Ours don't.
How do you keep WooCommerce stores fast?
Three rules. One, no page-builder plugins — we build layouts in a custom block theme. Two, a lean plugin stack, typically under twelve plugins, each justified. Three, proper hosting plus object caching, Redis, and a CDN — not shared hosting with a magic speed plugin. Our WooCommerce builds target Lighthouse 85+ on product pages and LCP under 2.5s on 4G.
Do you offer ongoing support, security, and maintenance?
Yes. WooCommerce is a living stack — core updates, plugin updates, theme updates, and security patches — and it needs a maintainer. Most clients move onto a monthly retainer covering updates, staging tests, backups, uptime monitoring, and CRO iterations. Month-to-month, no lock-in.
Do you integrate WooCommerce with ERP, inventory, or logistics systems?
Yes — Tally, Zoho Books, Zoho Inventory, Unicommerce, Vinculum, and custom ERPs via REST or webhooks. On the logistics side we integrate Shiprocket, Delhivery, Shipway, and Bluedart. If a clean REST or SOAP API exists, we can wire it — and if not, we build the bridge.
What does a WooCommerce development engagement cost in India?
A production-ready custom WooCommerce store typically lands between ₹2L and ₹7L depending on integrations, migration scope, and B2B complexity. We scope on the discovery call based on what the business actually needs — no packaged tiers. If a simpler WordPress plus WooCommerce setup serves you better, we'll say so.
WooCommerce Development 
UI/UX Design