Case study · Service businesses · Astro
A backend transfer pricing practice, explained to the firms that file its work.
GCG does the transfer pricing work behind other firms. Its website speaks to practitioners who check the method first.
- Client
- Global Consulting Group
- Industry
- Transfer pricing
- Built on
- Astro
- What we did
- Website design, Astro development, Insights section
- Service pages
- Benchmarking, documentation and valuation, plus the main methods
- Process
- Seven stages, shown in full
- Insights
- Dated and tagged by country
Where they started
Global Consulting Group does transfer pricing work for accountancy and consulting firms: benchmarking, documentation and valuation across more than fifty jurisdictions. Those firms file the work under their own name. That shapes the website. Its readers are practitioners who will check the method before anything else, and it can't lean on client names.
What we changed
Lead with the questions practitioners are asking now
The homepage opens on live issues: whether a benchmark will stand up to an audit, the 15% minimum tax, and what AI changes about comparables.
Services by capability and by method
Benchmarking, documentation and valuation each have a page, and the method families asked for most (TNMM, royalties and intercompany financing) are explained on their own.
The process shown in full
Seven stages from the first request to delivery, with the search strategy sent back for approval at stage three.
Insights dated and tagged by jurisdiction
Every update carries its date and country, so a reader can see the work is current.
Little to maintain
Built on Astro as static pages: no plugins to update, nothing to patch between updates to the insights.
A route to the report store
Ready-made studies are sold on Comparablty, GCG's own store, linked from the site.
What they can do now
- Show a partner at a firm how a study is built before the first call.
- Keep the site current as the rules change, one dated update at a time.
- Send firms that need an off-the-shelf study to Comparablty.
The site, page by page
On a desktop, and on a phone.
Hover over a page to scroll through it.Tap a page to scroll through it.
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